Visual Merchandising by Louisa Iarocci
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
'This collection of essays on the history of visual merchandising offers outstanding variety and detail for specialists of the advertising and merchandising trade.. Recommended.' Choice
Louisa Iarocci is Assistant Professor in the Department of Architecture at the University of Washington, Seattle, USA.
| SKU | Unavailable |
| ISBN 13 | 9781138247161 |
| ISBN 10 | 1138247162 |
| Title | Visual Merchandising |
| Author | Louisa Iarocci |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Routledge |
| Year published | 2016-09-09 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |