Visual Merchandising, Third edition by Tony Morgan

Visual Merchandising, Third edition by Tony Morgan

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

SKU	Unavailable
ISBN 13	9781780676876
ISBN 10	1780676875
Title	Visual Merchandising, Third edition
Author	Tony Morgan
Condition	Unavailable
Binding Type	Paperback
Publisher	Laurence King Publishing
Year published	2016-02-02
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable