Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by Ernan Roman

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by Ernan Roman

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Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by Ernan Roman

The revolutionary five-step customer relationship marketing process that has helped Microsoft, NBC, and IBM increase sales by 75%
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
SKU Unavailable
ISBN 13 9780071740838
ISBN 10 007174083X
Title Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Author Ernan Roman
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2010-11-16
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.