Watching Television Audiences by John Tulloch
Watching Television Audiences offers a comprehensive introduction to the current state of research into TV audiences. Written by a leading scholar in the field, it surveys work done on a variety of genres and programmes, including science fiction from Dr. Who through Star Trek to the X-files, sitcoms, cop shows, cartoons, news, documentary and many others. It explores concepts of audience research from the theory of an implied audience to active audience readings, and examines how scholars are now seeking to synthesis the two areas in a way which will constitute a 'third generation' of audience studies. Above all, it provides students and academics not only with an understanding of the theory but also of the different methodologies used to research different types of audience.
'Who watches the watchers? John Tulloch does.. he reflects on the evolution of audience research over the past three decades, focusing valuable attention on core issues of methodology which have fallen through the cracks in previous overviews of the Birmingham tradition and its legacy ... his readings are thorough, sophisticated and generous. His respect for a diverse range of approaches to audience research makes him the perfect guide, mapping core debates of the past and identifying unresolved questions which will certainly shape the future direction of this field.' Henry Jenkins, Director, Comparative Media Studies
John Tulloch is Professor at Brunel University, UK.
| SKU | Unavailable |
| ISBN 13 | 9780340741429 |
| ISBN 10 | 0340741422 |
| Title | Watching Television Audiences |
| Author | John Tulloch |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2000-09-29 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |