What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick
Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.
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| SKU | Unavailable |
| ISBN 13 | 9780071408677 |
| ISBN 10 | 0071408673 |
| Title | What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services |
| Author | Anthony Ulwick |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2005-09-16 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |