What is Packaging Design? by Giles Calver
Explores issues that determine a client's brief and influence a designer's approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. This work examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats.
Giles Calver has worked for Ogilvy & Mather Direct and DMB&B Direct, and was a co-founder of Lippa Pearce Design. He lives in London, UK.
| SKU | Unavailable |
| ISBN 13 | 9782940361885 |
| ISBN 10 | 2940361886 |
| Title | What is Packaging Design? |
| Author | Giles Calver |
| Series | Essential Design Handbooks S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rotovision |
| Year published | 2007-07-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |