What's Your Hook? by Kevin Carroll
Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out a bag of M&M's to all 1,000 audience members so they would remember the key phrase of the conference: Mindshare to Marketshare.) So if you want to stand out from the crowd and really make your message stick, What's Your Hook? is for you.Kevin Carroll is the founder of Katalyst, LLC and an author, lecturer, and consultant. He has influenced organizations such as the National Hockey League, ESPN, Nike, the Walt Disney Company, and many others as a catalyst for creative development. Carroll encourages his listeners to embrace their inner child in order to achieve their maximum potential as professionals and individuals. He's the author of What's Your Red Rubber Ball?! and Laws of the Red Rubber Ball.
| SKU | Unavailable |
| ISBN 13 | 9780981960883 |
| ISBN 10 | 098196088X |
| Title | What's Your Hook? |
| Author | Kevin Carroll |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Carroll Communications |
| Year published | 2012-03-19 |
| Number of pages | 130 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |