What the Nose Knows by Avery Gilbert

What the Nose Knows by Avery Gilbert

Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior. Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck's Cannery Row; why John Waters revived the smellie in Polyester; and what innovations are coming from artists like the Dutch aroma jockey known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.

SKU	Unavailable
ISBN 13	9781505442878
ISBN 10	1505442877
Title	What the Nose Knows
Author	Avery Gilbert
Condition	Unavailable
Binding Type	Paperback
Publisher	Createspace Independent Publishing Platform
Year published	2015-03-22
Number of pages	308
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable