When Good Companies Do Bad Things by Peter Schwartz
The notion of corporations taking on social issues for the greater good is gaining momentum, not only because of political correctness but because it can actually strengthen a company's long-term strategy.
PETER SCHWARTZ is Chairman of the Global Business Network and author of the bestselling The Art of the Long View. He is the former head of scenario planning at Royal Dutch/Shell in London and directed the Strategic Environment Center at SRI International. BLAIR GIBB is a GBN principal, former planning officer at Amnesty International's London headquarters, an international trade specialist, and poet.
| SKU | Unavailable |
| ISBN 13 | 9780471323327 |
| ISBN 10 | 0471323322 |
| Title | When Good Companies Do Bad Things |
| Author | Peter Schwartz |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1999-05-03 |
| Number of pages | 194 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |