When Sparks Fly by Dorothy Leonard-Barton
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.
| SKU | Unavailable |
| ISBN 13 | 9780875848655 |
| ISBN 10 | 0875848656 |
| Title | When Sparks Fly |
| Author | Dorothy Leonard-Barton |
| Series | Bouncing Bugs |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 1999-08-30 |
| Number of pages | 242 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |