Why She Buys by Bridget Brennan

Why She Buys by Bridget Brennan

Fields, Forces, and Flows in Biological Systems describes the fundamental driving forces for mass transport, electric current, and fluid flow as they apply to the biology and biophysics of molecules, cells, tissues, and organs. Basic mathematical and engineering tools are presented in the context of biology and physiology.

The chapters are structured in a framework that moves across length scales from molecules to membranes to tissues. Examples throughout the text deal with applications involving specific biological tissues, cells, and macromolecules. In addition, a variety of applications focus on sensors, actuators, diagnostics, and microphysical measurement devices (e.g., bioMEMs/NEMs microfluidic devices) in which transport and electrokinetic interactions are critical.

This textbook is written for advanced undergraduate and graduate students in biological and biomedical engineering and will be a valuable resource for interdisciplinary researchers including biophysicists, physical chemists, materials scientists, and chemical, electrical, and mechanical engineers seeking a common language on the subject.

Bridget Brennan is the CEO of Female Factor, the world's top consultancy focused on women consumers. She is the leading professional speaker on the subject of engaging women as customers and decision makers. She is also the author of the book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2011). In her work, she's conducted research with thousands of women on their purchasing habits and preferences, and provides counsel to Fortune 500 executives and sales teams on developing strategies to grow their businesses. She was named a Woman to Watch in Retail Disruption by the Remodista think tank and is a contributing writer for Forbes.com. Additionally, she is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team and a frequent guest lecturer at universities.

In her work at Female Factor, Brennan developed a sales training program that has been implemented successfully at major companies throughout the United States. Based in Chicago, she is a sought-after presenter at conferences and industry events around the world. Learn more about her at www.bridgetbrennan.com.