Why We Buy by Paco Underhill
Marsilio Ficino of Florence (1433-99) was one of the most influential thinkers of the Renaissance. He put before society a new ideal of human nature, emphasising its divine potential. As teacher and guide to a remarkable circle of men, he made a vital contribution to changes that were taking place in European thought. For Ficino, the writings of Plato provided the key to the most important knowledge for mankind, knowledge of God and the soul. It was the absorption of this knowledge that proved so important to Ficino, to his circle, and to later writers and artists. As a young man, Ficino had been directed by Cosimo de' Medici towards the study of Plato in the original Greek. Later he formed a close connection with Cosimo's grandson, Lorenzo de' Medici, under whom Florence achieved its age of brilliance. Gathered round Ficino and Lorenzo were such men as Landino, Bembo, Poliziano and Pico della Mirandola. The ideas they discussed became central to the work of Spenser, Shakespeare, Donne, Botticelli, Michelangelo, Raphael, Durer, and many other writers and artists.Paco Underhill is the founder and CEO of Envirosell, Inc., a behavioral research and consulting organization based in New York. He writes for the Wall Street Journal and the New York Times on a regular basis. He currently resides in New York City.
| SKU | Unavailable |
| ISBN 13 | 9780684849140 |
| ISBN 10 | 0684849143 |
| Title | Why We Buy |
| Author | Paco Underhill |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2000-06-02 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |