Why We Buy by Paco Underhill
This book reveals the shopping behaviour of the modern consumer and the (hidden) tactics employed by retailers and producers to entice them to buy.
Al Ries, co-author of The 22 Immutable Laws of Branding If you are a retailer or sell through retailers, Paco Underhill's book is a must readFor everyone else, it's a fun read. Daniel J. Brestle, President, Estie Lauder Inc. A must read book for anyone doing business in today's complex shopping environment. Paco has the ability to explain the dynamics of today's retail environment.
Paco Underhill is the founder of Envirosell, a research and consulting practice specialising in consumer shopping patterns and retail strategies. His clients include Calvin Klein, Hallmark Cards, Microsoft, Burger King, and Blockbuster Entertainment.
| SKU | Unavailable |
| ISBN 13 | 9781587990441 |
| ISBN 10 | 158799044X |
| Title | Why We Buy |
| Author | Paco Underhill |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2001-06-01 |
| Number of pages | 255 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |