Winning on Betfair For Dummies by Alex Gowar
Betfair is the world's leading online betting exchange. Launched in 2000, its annual revenues reached #145m in 2006. In the last year, Betfair has more than doubled its number of registered users. Since the first edition of the book was published, the total number of Betfair websites has risen to 18, and an Australian exchange has launched.
Alex Gowar is the Head of Brand Marketing at Betfair. A punter for 15 years, he joined Betfair in 2002 when it employed about 100 people and has watched in amazement as it has grown into a global business employing well over a thousand people. During that time he has written and produced more ads, emails, websites, and TV commercials than he dares remember.
Jack Houghton was the Head of Horseracing Communications at Betfair. He has been a life-long punter and jumped at the chance to work at Betfair when offered a job there in 2004. In 2007, he left the business to follow his dream of training racehorses full-time. He also works as a freelance journalist, writing about horseracing and betting. He won the Martin Wills Award for racing journalism in 2002.
| SKU | Unavailable |
| ISBN 13 | 9780470723364 |
| ISBN 10 | 047072336X |
| Title | Winning on Betfair For Dummies |
| Author | Alex Gowar |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2008-03-07 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |