Words that Sell, Revised and Expanded Edition by Richard Bayan

Words that Sell, Revised and Expanded Edition by Richard Bayan

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Words that Sell, Revised and Expanded Edition by Richard Bayan

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
SKU Unavailable
ISBN 13 9780071467858
ISBN 10 0071467858
Title Words that Sell, Revised and Expanded Edition
Author Richard Bayan
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2006-04-16
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.