Words That Work by Frank Luntz
A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.Frank Luntz is one of the most well-known communicators in the United States today. With corporate and public relations clients in the United States and internationally, he has developed, supervised, and conducted over a thousand surveys and focus groups. Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds have all hired him to create campaigns. Dr. Luntz, who is currently the host of MSNBC's America's Voices, is the first person media outlets come to when they want to understand American voters. During the 2002 election cycle, he received an Emmy for his frequent parts on MSNBC/CNBC. He resides in Alexandria, Virginia.
| SKU | Unavailable |
| ISBN 13 | 9781401302597 |
| ISBN 10 | 1401302599 |
| Title | Words That Work |
| Author | Frank Luntz |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Hyperion |
| Year published | 2007-03-02 |
| Number of pages | 273 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |