Words That Work by Frank Luntz
A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.| SKU | Unavailable |
| ISBN 13 | 9781401303082 |
| ISBN 10 | 1401303080 |
| Title | Words That Work |
| Author | Frank Luntz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hyperion |
| Year published | 2007-06-14 |
| Number of pages | 273 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |