Young Black Rich and Famous by Todd Boyd

Young Black Rich and Famous by Todd Boyd

In Young, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version. Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts--from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan's spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iverson's cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on keepin' it real and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.

TODD BOYD, Ph.D. (aka The Notorious Ph.D.) is a critically acclaimed author and commentator who has appeared on CNN, NPR, Good Morning America, the CBS Evening News, NBC Nightly News, and other programs and has written pieces for the New York Times and the Los Angeles Times. Dr. Boyd has done commentary for the DVDs Super Fly, Uptown Saturday Night and The Mack. He has also recorded an interview that will be part of the documentary feature on the 30th Anniversary DVD release of Roots. Dr. Boyd is a professor at the University of Southern California School of Cinema and Television. He lives in Los Angeles.

SKU	Unavailable
ISBN 13	9780767912778
ISBN 10	0767912772
Title	Young Black Rich and Famous
Author	Todd Boyd
Condition	Unavailable
Binding Type	Paperback
Publisher	Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Year published	2003-10-21
Number of pages	184
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable