YouTube Marketing by Mark Smith

YouTube Marketing by Mark Smith

Create Amazing Business Opportunities and Reach More Followers with the Power of Youtube

While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.

This book is going to take some time to talk about some of the things that you need to know to get started with marketing on YouTube. Some of the things that we will discuss in this book about marketing on YouTube include:

• Getting started with YouTube


• Doing your first video


• Understanding your audience


• Providing value to the audience


• Tips and strategies for you channel


• How to use a conversion video to upsell your product


• Promoting your videos


• Creating your own AdWords campaign


• Using YouTube Analytics to track your performance

YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships with your customers.

Dr Mark F. Smith is both the Director of Education within the College of Social Science and Principal Lecturer within the School of Sport and Exercise Science, at the University of Lincoln. Having obtained his PhD in Sport Science at the University of Kent, he began teaching in Higher Education in 2001 and is a Senior Fellow of the Higher Education Academy. As an active researcher and practitioner, he is responsible for providing strategic leadership in the enhancement of student learning opportunities as well as supporting teaching innovation.