The Zeroes by Randall Lane
A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable. -BusinessWeek Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling.When the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting: an incredible true story.
Lane, Randall: - Randall Lane is a media entrepreneur and journalist. As CEO of Doubledown Media, he founded or relaunched five magazines, including Trader Monthly, Dealmaker, and Private Air. He has written for the New York Times, the Wall Street Journal, and The Daily Beast and was the Washington bureau chief for Forbes. He lives in New York.
| SKU | Unavailable |
| ISBN 13 | 9781591844372 |
| ISBN 10 | 1591844371 |
| Title | The Zeroes |
| Author | Randall Lane |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2011-08-30 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |