Marketing Management by Richard P Bagozzi

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Marketing Management by Richard P Bagozzi

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Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.
SKU Unavailable
ISBN 13 9780023051623
ISBN 10 0023051620
Title Marketing Management
Author Richard P Bagozzi
Condition Unavailable
Binding Type Hardback
Publisher Prentice Hall (Higher Education Division, Pearson Education)
Year published 1998-01-01
Number of pages 800
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.