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Big Business: YouTube Adam Sutherland

Big Business: YouTube By Adam Sutherland

Big Business: YouTube by Adam Sutherland


$10.00
Condition - Very Good
Only 1 left

Summary

Discover the fascinating story behind the internet sensation YouTube: where did the idea come from, how has the company found success, and who is running the show today?

Big Business: YouTube Summary

Big Business: YouTube by Adam Sutherland

From its launch in 2005 YouTube has become the world's largest video streaming website! What started as a simple video-sharing website, now attracts more than 800 million visitors every month.

How did YouTube become the third most popular website in the world? We follow YouTube's journey, from its launch, purchase by Google and continued growth. Learn about the brains behind the iconic brand, from the original founders to the most recent CEO. Explore key business concepts and develop a product brief for your very own YouTube channel.

The Big Business series lifts the lid on the stories behind the most iconic businesses today. Ideal for budding young entrepreneurs with an eye for opportunity!

About Adam Sutherland

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

Table of Contents

  • 1: An eye on the world
  • 2: It's good to share
  • 3: Along comes Google
  • 4: The brand keeps growing
  • 5: YouTube loses $500m
  • 6: International expansion... and censorship
  • 7: The power of social media
  • 8: YouTube broadcasters
  • 9: Behind the scenes at YouTube HQ
  • 10: YouTube's greatest hits
  • 11: YouTube's political and social uses
  • 12: What does the future hold for YouTube?
  • 13: Launch your own YouTube service
  • 14: SWOT analysis
  • 15: Do you have what it takes to work at YouTube?

Additional information

GOR007783826
9780750289214
075028921X
Big Business: YouTube by Adam Sutherland
Used - Very Good
Paperback
Hachette Children's Group
20151008
32
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Big Business: YouTube