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Entrepreneurship in the Hospitality, Tourism and Leisure Industries Alison Morrison

Entrepreneurship in the Hospitality, Tourism and Leisure Industries By Alison Morrison

Entrepreneurship in the Hospitality, Tourism and Leisure Industries by Alison Morrison


$10.00
Condition - Very Good
Only 4 left

Summary

Entrepreneurship is the engine that drives any successful industry or economy, including hospitality, tourism and leisure sector. This book aims to develop a greater understanding of the process and context for entrepreneurship, and provides key concepts which will enable the reader to become more entrepreneurial themselves.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries Summary

Entrepreneurship in the Hospitality, Tourism and Leisure Industries by Alison Morrison

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.

The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries Reviews

'A key characteristic of an entrepreneur is a willingness to learn from others. The readers of this book will have that opportunity and, as a result, be well armed to go into the business world.'
from the foreword by Rocco Forte

'Great contribution to the literature in an area which deserves much more attention'
Dr D Buhalis, Senior Lecturer in Tourism, University of Westminster

About Alison Morrison

Alison Morrison, Mike Rimmington, Claire Williams

Table of Contents

The process of entrepreneurship; Entrepreneurs; Corporate entrepreneurship; Environment for enterprise; Finance, business planning and entrepreneurship; Operations and management of entrepreneurial organizations; Marketing and entrepreneurship; Strategy and entrepreneurship; Entrepreneurship, an overview.

Additional information

GOR001320550
9780750640978
0750640979
Entrepreneurship in the Hospitality, Tourism and Leisure Industries by Alison Morrison
Used - Very Good
Paperback
Taylor & Francis Ltd
19981211
268
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Entrepreneurship in the Hospitality, Tourism and Leisure Industries