Do you have a blog? Does your business? It's not too late to get started! With "Blogwild!" you'll discover that wildly effective blogging is within the reach of everyone. Blogs are cheap to set up and operate, and they can humanise a company's image, start the buzz on a new product, and get instant customer feedback. This humourous and indispensable book includes: a brief history of where blogs came from, where they are now, and where they're going; eight keys to a successful business blog; everything you ever wanted to know about blog software; the latest trends in multimedia blogging with audio and video; five necessary elements of your blog's persona; and lots more!