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The Innovation-Friendly Organization By Anna Simpson

The Innovation-Friendly Organization

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The Innovation-Friendly Organization Summary

The Innovation-Friendly Organization: How to cultivate new ideas and embrace the change they bring by Anna Simpson

This book explores five cultural traits - Diversity, Integrity, Curiosity, Reflection, and Connection - that encourage the birth and successful development of new ideas, and shows how organizations that are serious about innovation can embrace them.

Innovation - the driver of change and resilience - It is totally dependent on culture, the social environment which shapes how ideas emerge and evolve. Ideas need to breathe, and culture determines the quality of the air. If it's stuffy and lacks flow, then no idea, however brilliant, will live long enough to fulfil its potential.

Creating these innovation-friendly conditions is one of the key challenges facing organizations today, and one that is especially difficult for them - focused as they are on efficiency and control. Innovation, Anna Simpson argues, begins with diversity of thought and attitude: the opposite of conformity and standardisation.

Likewise, with ongoing pressures to deliver results before yesterday, how can organizations allow sufficient space for the seemingly aimless process of following interesting possibilities and pondering on the impact of various options?

Anna Simpson shows how large organizations can adapt their culture to enable the exchange of different perspectives; to support each person to bring their whole self to their work; to embrace the aimlessness that fosters creative experimentation; to take the time to approach change with the care it deserves, and - lastly - to develop the collective strength needed to face the ultimate 'sledgehammer test'.

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About Anna Simpson

Anna Simpson is a writer and editor specialising in the future of business and society. She works at Forum for the Future as the Curator for its dynamic online Futures Centre, and lives in Singapore. Her first book, The Brand Strategist's Guide to Desire was published in 2014. @_annasimpson

Table of Contents

Chapter 1: Cultures where ideas thrive
Five cultural elements
Chapter 2 Diversity for renewal, through the exchange of different perspectives
Chapter 3 Integrity to support each person to bring their whole self to their work
Chapter 4 Curiosity for creative experimentation, embracing aimlessness and risk
Chapter 5 Reflection to approach change with the care it deserves
Chapter 6 Connection for strength to face the ultimate 'sledgehammer test'
Afterword: The still point of innovation
Questions to consider
Reading and resources Notes to the text

Additional information

The Innovation-Friendly Organization: How to cultivate new ideas and embrace the change they bring by Anna Simpson
Anna Simpson
Used - Very Good
Palgrave Macmillan
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.