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Creating and Delivering Your Value Proposition By Cindy Barnes

Creating and Delivering Your Value Proposition

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This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
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Creating and Delivering Your Value Proposition Summary


Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Cindy Barnes

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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Creating and Delivering Your Value Proposition Reviews


"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need." Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth and Cranfield BusinessSchools "--Professor Malcolm McDonald, Emeritus Professor, CranfieldUniversitySchool of Management" "Practical and pragmatic, this book will really help you create and build value for your clients." Sean Finnan, Managing Director, EDS UK and Ireland.

About Cindy Barnes


Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve. David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com. *Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.

Table of Contents


    • Chapter - 00: Introduction;
    • Chapter - 01: What do you really think about customers?;
    • Chapter - 02: What is a value proposition?;
    • Chapter - 03: The value-focused approach;
    • Chapter - 04: Creating your value proposition;
    • Chapter - 05: Value Proposition Builder: Market;
    • Chapter - 06: Value Proposition Builder: The value experience;
    • Chapter - 07: Value Proposition Builder: Offerings;
    • Chapter - 08: Value Proposition Builder: Benefits;
    • Chapter - 09: Value Proposition Builder: Alternatives and differentiation;
    • Chapter - 10: Value Proposition Builder: Proof;
    • Chapter - 11: Value proposition template and value proposition statement;
    • Chapter - 12: Message development;
    • Chapter - 13: Implementation;
    • Chapter - 14: Starting and sustaining;
    • Chapter - 15: The value-focused enterprise

Additional information

CIN000075465
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Cindy Barnes
Cindy Barnes
Used - Very Good
Paperback
Kogan Page Ltd
2009-10-03
232
0749455128
9780749455125
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.