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You Bet By Colin Cameron

You Bet

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The fascinating tale of how one company spawned a huge international business success story, created legions of new gamblers and revolutionised the worlds of gambling and sport for ever.
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You Bet Summary


You Bet: The Betfair Story and How Two Men Changed the World of Gambling by Colin Cameron

The fascinating tale of how one company spawned a huge international business success story, created legions of new gamblers and revolutionised the worlds of gambling and sport for ever. In 2000 a company called Betfair, founded by Andrew Black and Ed Wray, began trading. Since then, the brainchild of these two contrasting English innovators has meant the world of gambling, sport, the Internet, government attitudes to betting and public perceptions of what is behind a 'flutter' haven't been the same. Betfair is an Internet betting exchange, which pairs up via the web those who want to have a bet ('backers') with those who want to take one ('layers'), cutting out the traditional middleman, namely the bookmaker. The company's success - Betfair today is one of the world's ten biggest companies operating on the web - has fuelled exponential growth in Internet betting. What's more, the operation has revolutionised the way the globe gambles, forcing bookmakers to change, altered how sport deals with corruption based around betting and how governments worldwide treat betting, and caused shifts in cultural and social attitudes to betting generally. You Bet considers the Betfair story, a remarkable tale of how a simple idea tapped into the modern-day global psyche for betting and became a multi-billion dollar company. But much more than that, You Bet considers the worldwide impact, culturally and socially, of the explosion in Internet betting in which Betfair has been both an agent for change and a beneficiary of evolving attitudes to betting. This vibrant new book takes you to the heart of the colourful world of betting, features a range of characters with personality and opinions in proportion and offers unique analysis of why people gamble. The book is both an inspirational - and aspirational - tale of how the dream of two men became a reality.

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About Colin Cameron


Colin Cameron has an MA in Economics from the University of Cambridge and has written about the business of betting for over 15 years. He is the author of seven books, a BBC broadcaster and a regular contributor to the Financial Times and New York Times.

Additional information

GOR010806290
You Bet: The Betfair Story and How Two Men Changed the World of Gambling by Colin Cameron
Colin Cameron
Used - Like New
Hardback
HarperCollins Publishers
2009-04-30
320
0007277016
9780007277018
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.