The success of Dale Carnegie & Associates lies in its timeless ability to redefine its basic message for the pressing issues of each succeeding business generation. This book aims to speak directly to the business world of the 1990s, providing invaluable advice on: surviving downsizing, mergers, and fierce bottom line demands; negotiating the corporate differences and cross-cultural disparities of today's globalized economy; developing and reinforcing strong motivation and self-confidence among an ever-changing array of executives in the new flat organization; and leading through coaching and serving.