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Brain Bugs Dean Buonomano (UCLA)

Brain Bugs By Dean Buonomano (UCLA)

Brain Bugs by Dean Buonomano (UCLA)


$9.81
Condition - Very Good
Only 1 left

Summary

A lively, surprising tour of our mental glitches and how they arise.

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Brain Bugs Summary

Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano (UCLA)

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these bugs in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.

Brain Bugs Reviews

Intriguing take on behavioral economics, marketing and human foibles. -- Publishers Weekly

About Dean Buonomano (UCLA)

Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain's Flaws Shape Our Lives, was a Wall Street Journal bestseller.

Additional information

CIN0393076024VG
9780393076028
0393076024
Brain Bugs: How the Brain's Flaws Shape Our Lives by Dean Buonomano (UCLA)
Used - Very Good
Hardback
WW Norton & Co
20110913
320
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Brain Bugs