Watches Tell More Than Time: Product Design, Information, and the Quest for Elegance by Del Coates
In this volume, the author explains the inner working of product design - from a brief history of its highlights, to a discussion of the physiology of our responses, to products that can make the difference between like or dislike, to essential concepts that help us to understand the secrets of harmony and elegance, to the impact of CAD (computer aided design - 3D modelling) on modern design, to case studies of winning designs.