Marketing Campaigns by Diane Canwell
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Marketing Campaigns
Marketing Campaigns
Summary
How do you plan your marketing campaign? How do you handle promotions and pricing decisions? What is the right promotion for a specific product? These questions are addressed in this text, and the accompanying disk contains forms and checklists to help the reader create an effective campaign.
Marketing Campaigns Summary
Table of Contents
Planning your marketing campaign; managing products and services; pricing goods and services; handling promotions; dealing with distribution; selling your goods and services; staying ahead of the market; reviewing your marketing campaign.
Additional information
GOR002209320
9781861522450
1861522452
Marketing Campaigns by Diane Canwell
Used - Very Good
Hardback
Cengage Learning EMEA
19980618
256
N/A
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