Name: Electronic Commerce 2010 By Efraim Turban
SKU: 9780136100362
Price: 20.74 USD
Availability: InStock

Electronic Commerce 2010 Summary

Electronic Commerce 2010: United States Edition by Efraim Turban

For undergraduate and graduate electronic commerce courses.

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all from a managerial perspective that helps make EC relevant to majors and non-majors alike.

The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT.

Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of E-Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services
Chapter 4. Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce
Chapter 8. Mobile Computing and Commerce and Pervasive Computing
Chapter 9. The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security
Chapter 11. E-Commerce Payment Systems
Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce
Chapter 14. Economics and Justification of E-Commerce
Chapter 15. Launching a Successful Online Business and E-Commerce Projects
Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 18. Building E-Commerce Applications and Infrastructure

Additional information

Sku

CIN0136100368G

ISBN 13

9780136100362

ISBN 10

0136100368

Title

Electronic Commerce 2010: United States Edition by Efraim Turban

Author

Efraim Turban

Condition

Used - Good

Binding type

Hardback

Publisher

Pearson Education (US)

Year published

20091126

Number of pages

968

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Electronic Commerce 2010 Efraim Turban

Electronic Commerce 2010 by Efraim Turban

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Electronic Commerce 2010 Summary

Electronic Commerce 2010: United States Edition by Efraim Turban

Table of Contents

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