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Mainstreaming Gays Eve Ng

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Mainstreaming Gays By Eve Ng

Mainstreaming Gays by Eve Ng


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Summary

Discusses a key transitional period linking the eras of legacy and streaming, analysing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the influence of fan cultures, and increasing interest in LGBTQ content within commercial media.

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Mainstreaming Gays Summary

Mainstreaming Gays: Critical Convergences of Queer Media, Fan Cultures, and Commercial Television by Eve Ng

Mainstreaming Gays discusses a key transitional period linking the eras of legacy and streaming, analyzing how queer production and interaction that had earlier occurred outside the mainstream was transformed by multiple converging trends: the emergence of digital media, the rising influence of fan cultures, and increasing interest in LGBTQ content within commercial media. The U.S. networks Bravo and Logo broke new ground in the early 2000s and 2010s with their channel programming, as well as bringing in a new cohort of LGBTQ digital content creators, providing unprecedented opportunities for independent queer producers, and hosting distinctive spaces for queer interaction online centered on pop culture and politics rather than dating. These developments constituted the ground from which recent developments for LGBTQ content and queer sociality online have emerged. Mainstreaming Gays is critical reading for those interested in media production, fandom, subcultures, and LGBTQ digital media.
 

Mainstreaming Gays Reviews

"Mainstreaming Gays investigates the role that LGBTQ media professionals, television, and online content played at a pivotal moment in media convergence and the consolidation of multiplatform content delivery. Impeccably researched and accessibly written, Eve Ng’s book offers a nuanced analysis of the central role LGBTQ media and marketing played during a vital period in media history."
 — Katherine Sender, professor and director of Graduate Studies, Department of Communication, Cornell University
"How did legacy TV morph into streaming and take queerness with it? Eve Ng brings intellectual force and clarity to a key change in queer media, redefining what 'mainstream' means and showing us how power, capital, and reinvention have long sparred—and danced—on the fields of queer culture."
 — Lisa Henderson, Dean, Faculty of Media and Information Studies, Western University
"Chronicled in these pages are a host of culturally significant portals for LGBTQ news and entertainment which, Ng convincingly argues, contributed to the mainstreaming of historically marginalized communities. With her rigorous investigation into the people who created and benefited from these sites, Ng shows how the distance between the margins and the center, fans and producers, amateurs and professionals, is much narrower than scholars typically assume. This is an essential book for scholars of queer media.”
 
 — Aymar Jean Christian, author of Open TV: Innovation Beyond Hollywood and the Rise of Web Television

About Eve Ng

EVE NG is an associate professor in the School of Media Arts and Studies at Ohio University, in Athens, Ohio. She is the author of Cancel Culture: A Critical Analysis and an associate editor of Communication, Culture & Critique.

Table of Contents

Introduction – Between Legacy and Streaming
Chapter 1 – New Convergences in LGBTQ Media Production: Digital Pathways Into Commercial Media
Chapter 2 – The New Queer Digital Spaces                                                   
Chapter 3 – Gaystreaming, Dualcasting, and Changing Queer Alignments
Chapter 4 – Beyond Queer Niche: Remaking the Mainstream
Conclusion – Legacies and Futures for Mainstreaming Gays
Appendix – List of Research Interviews and Events
Acknowledgments
Bibliography  
Index

Additional information

CIN1978831331VG
9781978831339
1978831331
Mainstreaming Gays: Critical Convergences of Queer Media, Fan Cultures, and Commercial Television by Eve Ng
Used - Very Good
Paperback
Rutgers University Press
2023-09-15
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Mainstreaming Gays