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Fashion Gini Stephens Frings

Fashion By Gini Stephens Frings

Fashion by Gini Stephens Frings


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Fashion Summary

Fashion: From Concept to Consumer by Gini Stephens Frings

For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses.

Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter.

Table of Contents

I. THE FUNDAMENTALS OF FASHION.

1. Fashion Development.
2. Consumer Demand and Fashion Marketing.
3. Fashion Change and Consumer Acceptance.
4. Fashion Research and Resources.

II. THE RAW MATERIALS OF FASHION.

5. Textile Fiber and Fabric Production.
6. Textile Product Development and Marketing.
7. Trimmings, Leather, and Fur.

III. FASHION MANUFACTURING.

8. International Fashion.
9. Product and Design Development.
10. Apparel Production and Global Sourcing.
11. Accessory and Fur Manufacturing.
12. Wholesale Marketing and Distribution.

IV. FASHION RETAILING.

13. Retailing.
14. Retail Fashion Merchandising.
15. Retail Fashion Marketing.
Appendix: Career Guidelines.
Fashion Industry Terminology.
Index.

Additional information

CIN0131173383G
9780131173385
0131173383
Fashion: From Concept to Consumer by Gini Stephens Frings
Used - Good
Hardback
Pearson Education (US)
2004-08-05
416
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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