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Eyetracking Web Usability By Jakob Nielsen

Eyetracking Web Usability by Jakob Nielsen

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$12.39
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Summary

Eyetracking is a field in user interface design. This book demonstrates what can be learned from users' eye paths over a variety of Web designs. It helps you to learn how much a user's goal or task influences the way they read and traverse a Web site.

Eyetracking Web Usability Summary

Eyetracking Web Usability by Jakob Nielsen

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don't see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don't. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

About Jakob Nielsen

Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group and founder of the "discount usability engineering" movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called, "the world's leading expert on Web usability" by U.S. News and World Report and "the next best thing to a true time machine" by USA Today. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Kara Pernice is the managing director of Nielsen Norman Group, where she has led several global Web usability research studies on a variety of topics, such as intranets, accessibility, senior citizens, and emotion and design. She has developed and taught numerous seminars on product life cycles, field studies, usability research, and eyetracking. She has also written and published many reports on Web design and usability methods.


Table of Contents

1. Eyetracking and the Eye
2. Our Eyetracking Research
3. Page Layout
4. Navigation
5. Fundamental Web Design Elements
6. Images
7. Advertisements
8. User Viewing Behaviors on the Web


Additional information

GOR006748003
9780321498366
0321498364
Eyetracking Web Usability by Jakob Nielsen
Used - Very Good
Paperback
Pearson Education (US)
2009-12-04
456
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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