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Fund-raising Fundamentals James M. Greenfield

Fund-raising Fundamentals By James M. Greenfield

Fund-raising Fundamentals by James M. Greenfield

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Summary

This practical guide has been developed to cover all aspects of fund-raising, from direct mail solicitation to volunteer activities. It uses checklists, charts and sample letters to illustrate key points, allowing even the most experienced fund-raisers to improve their results.

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Fund-raising Fundamentals Summary

Fund-raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers by James M. Greenfield

Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.

About James M. Greenfield

JAMES M. GREENFIELD is Senior Vice President for Development and Community Relations at Hong Memorial Hospital Presbyterian in Newport Beach, California. He is well known and highly respected in the nonprofit fund-raising community, where he has played a key role in establishing training and education programs for two of the largest fund-raising groups, the National Society of Fund Raising Executives (NSFRE) and the Association for Healthcare Philanthropy (AHP).

Table of Contents

Developing Annual Gift Support by Raising Friends and Building Relationships; Asking for Money: Begin with Testing by Mail; Direct Mail Acquisition: Constituency Building; Donor Renewal: A Communications Art; Membership and Membership Associations; Groups, Guilds, and Support Organizations; Activities, Benefits, and Special Events; The Volunteer-Led, Personal Solicitation Annual Giving Campaign; Other Ways to Raise Money Every Year; Managing the Comprehensive Annual Giving Program; Appendices; Notes; Selected References; Index.

Additional information

CIN0471595349VG
9780471595342
0471595349
Fund-raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers by James M. Greenfield
James M. Greenfield
Nonprofit law, finance & management
Used - Very Good
Paperback
John Wiley and Sons Ltd
1994-04-20
428
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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