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Revive Jason Albanese

Revive By Jason Albanese

Revive by Jason Albanese

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Revive Summary

Revive: How to Transform Traditional Businesses into Digital Leaders by Jason Albanese

This book gives senior executives the compass they need to navigate the digital revolution, and achieve long-term business objectives by leveraging digital strategies, channels and platforms. Two world-renowned digital business advisors and consultants offer comprehensive insights for using digital to break down barriers within and beyond the organization, enhance efficiency and cost-effectiveness, and dramatically improve customer engagement. Centric Digital co-founders Jason Albanese and Brian Manning draw on immense experience helping Fortune (R) 1000 drive value from digital. They present data-backed insights into the ways midsize and large organizations are stuck hiring, managing, organizing, and leading in traditional ways that don't reflect the boundless opportunities made possible by digital technologies. Next, they offer proven, practical recommendations for thinking and behaving differently in light of today's powerful new digital channels and tools. Albanese and Manning present new case studies in multiple industries to demonstrate game-changing digital transformation ideas. They show how to reorganize your business, hire to take advantage of digital, and put digital to work both today and in the future. Digital Innovation and Transformation offers specific and up-to-date coverage of: Mastering and applying a complete, proven Digital Transformation Methodology Turning digital trends into real business drivers Benchmarking your digital capabilities and distilling your strategic opportunities Profiling your digital customers and mapping your omni-channel experience Visualizing Strategy with prototypes, and building your digital roadmap Creating a highly-effective digital organization Designing digital experiences Mastering digital implementation, and embedding digital throughout your organization Anticipating the future of the digital revolution, and positioning yourself to leverage it Visualizing big data through dashboards, and leveraging digital-driven deep analytics to improve high-stakes business decision-making Creating responsive websites and mobile apps for a world where mobile devices are rapidly becoming dominant Integrating cloud based applications / platforms / technologies to replace the traditional ERP systems And much more

About Jason Albanese

JASON ALBANESE is CEO & Co-Founder of Centric Digital, a leading digital transformation solutions company. His vision and entrepreneurial skills accumulated during a successful career building innovative B2B digital companies has allowed him to turn Centric Digital into one of the fastest growing companies in America. Previously, he co-founded and served as CEO of SageSecure LLC, a digital asset management and risk company that also succeeded in delivering strategic growth to the Fortune (R) 1000 through digital products and services. Albanese writes a weekly business strategy column for INC .com, is author of Network Security Illustrated (McGraw-Hill, 2003), has been published in The Journal of Research and Practice in Information Technology (JRPIT), and holds a patent on an Internet-based distance learning system he co-designed. He serves as the Chair of the Governance Committee on the board of Partnership with Children, a non-profit focused on outreach to New York City public school students at risk of academic failure; and is an active member of Young Presidents Organization, serving on the board of YPO Manhattan in the role of Member Integration Committee chair. BRIAN MANNING is President, Chief Digital Officer & Co-Founder of Centric Digital. He has leveraged his deep digital expertise and creativity to shape Centric Digital's brand and market position into the strategic partner of choice for the world's largest enterprises. Manning started his career at Accenture and since went on to lead digital businesses within global enterprises, such as Citigroup and spinoffs such as Barnes & Noble.com. He has managed $500+MM e-commerce businesses, defined multi-billion dollar consumer digital bank strategies, and launched dozens of digital products. Manning's passion for all things digital sets a high bar for Centric Digital's clients, partners and employees. Chief Digital Officers consistently seek his advice and he has helped shape the digital organizations and strategies of several Fortune 500 companies. In addition to driving thought leadership for Centric Digital he is a frequent guest writer drawing the connection between the latest trends that traditional enterprises can leverage. His quest for doing everything digitally has defined Centric Digital's operations and fully removed the use of paper from his work or personal life.

Table of Contents

Introduction 1 Chapter 1: The Essence of Digital 7 Industrial Revolution Similarities 7 How Digital Revolutionizes Business 10 Digital Is Core to Business 10 Digital Breaks Down Business Silos 10 Digital Gives Customers (A Loud) Voice 11 Digital Enables Big Bang Disruption 12 Chapter 2: The Difference Between Reactive and Transformative Digital 15 Defining Reactive Digital 15 Historical Reactive Digital Failures 17 Defining Transformative Digital 19 Traits Of Transformative Companies 21 Companies That Are Disrupting 23 Case Study: Uber 23 Case Study: Warby Parker 25 Case Study: Casper.com 26 Traditional Companies That Are Transforming 27 Case Study: Burberry 27 Case Study: Disney 29 Case Study: Nike 30 Case Study: UPS 32 Chapter 3: Why Traditional Companies Are Failing at Digital 34 Business Reasons Companies Fail at Digital 38 Not Capitalizing on Unique Differentiators 38 Having Digital Tactics without Digital Vision 38 Comparing Oneself to Competitors Only and Not Best Practices 39 Lack of Focus on Ongoing Customer and Client Engagement versus Just Sales 40 Marketplace Reasons Companies Fail at Digital 41 Customer Base Has Become More Digitally Sophisticated That Perceived 41 Lack of Focus on Creating Streamlined Intuitive Customer Experience 42 Lack of Understanding of How Digital Has Changed Desire for Ownership versus Sharing Economy 43 Lack of Ability to Quickly Adapt to Trends 43 Organizational Reasons Companies Fail at Digital 44 No Digital Leader with Decision Autonomy, Direct Budget, or P&L Responsibility 44 C-Suite and Leadership Not Involved in Company's Digital Strategy 44 Digital Team Is Too Top Heavy or Bottom Heavy 44 Digital Not Embedded in Corporate Culture 45 Trying to Do Everything 100 Percent In-House or Outsourced 45 They Settle on the Wrong People in Key Digital Team Roles 45 Operational Reasons Companies Fail at Digital 46 Reliance on Traditional Heavy Processes and Reluctance to Lightweight Processes 46 Lack of Enterprise-Wide Digital Spend Oversight 47 Digital Is Controlled within Silos 47 Technology Reasons Companies Fail at Digital 48 Legacy Infrastructure Is the Excuse for Not Transforming 48 Lack of Internal Use of Social Collaboration Capabilities 48 Chapter 4: Unlocking Business Opportunity in Digital Trends 49 Reasons to Monitor Digital Trends 49 Identify New Business Models 50 Ward off Disruption 50 Better Understand Constituent Behavior 50 Predict the Future 51 Maximize Your Digital Maturity 51 Practical Steps to Put Digital Trends to Use 51 Understanding Trend Drivers 53 Consumer Behaviors Driving Trends 53 Environmental Drivers Influencing Trends 54 Innovations Enabling Trends 55 Trend Potential 56 Monitor Digital Trends 61 Identify What Matters to Your Company 61 Identify Your Customer or Constituent Personas 62 Identify the Digital Touchpoints Your Customers Most Connect with You Through 62 Identify Trend-Related Research and Data Sources 62 Define a Trend Scoring Model 62 Set a Recurring Trend Analyzation Process 63 Quantify Trend Opportunities to Prioritize Where to Focus 63 Action Steps 63 Chapter 5: Benchmarking Your Digital Capabilities and Maturity 64 The Layers of Digital Capabilities 64 Digital Channels 66 Digital Ecosystem 69 Digital Experience 74 Digital Features 77 Digital Platforms 78 Benchmark Your Capabilities 80 Anchor to a Digital Maturity Scale 80 Benchmark Best Practices, Not Just Competitors 83 Focus on Capabilities You Need to Win in 84 Repeat the Benchmark Regularly 84 Action Steps 85 Chapter 6: Envisioning Your Digital Strategy 86 Profile Your Digital Audience 86 A New Model to Understand Your Audience 86 Put a Digital Lens on Your Customer Segments 89 Align Users' Needs and Business Goals 89 Journey Map Your Experience 91 Your Journey Map and Your User Base 91 Identify Key Touchpoints 93 Identifying/Defining Use Cases 94 Defining Enterprise Digital Strategy 95 The Importance of Visualizing Strategy 96 Visual Stories Pack More Details into Easily Digested and Sharable Information 97 Leverage Strategic Frameworks 97 Create Rapid Prototypes 97 How to Bring Your Strategy to Life Quicker 97 Use Sketches 99 Create Design Mockups 99 Build Responsive HTML Prototypes 100 Digital Demands Dynamic, Not Static Planning 100 Let Analytics Drive Your Strategy 100 Action Steps 103 Chapter 7: Roadmapping Your Digital Transformation 105 Objectives of a Digital Roadmap 105 A Digital Roadmap Is Easily Accessible 105 A Digital Roadmap Is Dynamic 106 A Digital Roadmap Is Social 106 A Digital Roadmap Is Visual 107 A Digital Roadmap Is Aligned to Business and Technology Roadmaps 107 A Digital Roadmap Is Easy to Understand 108 Components of a Digital Roadmap 108 Initiatives Are Organized by Release Dates 109 Initiatives Are Grouped by Categories 109 Initiative Costs Are Represented 109 Initiative Complexity Is Represented 109 Initiative Impact Is Represented 110 Prioritization of Initiatives and Features Is Represented 110 Technology Represented as Enabling Business Capabilities 110 Views of a Digital Roadmap 111 Quantifying Value 111 Action Steps 113 Chapter 8: Organizational Capabilities to Drive Digital Transformation 114 Choose the Right Digital Organization Model 116 Centralized Digital Team 116 Shared Digital Resources 117 Managed Digital Resources 118 Federated Digital Resources 118 Decentralized Digital Resources 118 Establish a Digital Center of Excellence 120 Appoint A Chief Digital Officer 121 Choosing the Right Candidate for CDO 122 Sharing Responsibilities with Similar Executive Roles 122 Define Standard Digital Team Roles 124 Example: Digital Strategy 124 Example: Product Management 125 Example: Digital Operations 125 Build Digital Talent and Culture 126 Development and Training 128 Leveraging Global Talent Remotely 128 Compete for the Right Digital Talent 129 Establishing a Digital First Culture 131 Cultivating Thought Leaders 132 Containing the Impact of Digital Resistors 133 Implement Enterprise-Wide Digital Governance Processes 135 Digital Budget Approvals 135 Digital Roadmap Prioritization 135 Digital Strategic Planning 136 Digital Results Measurement 136 Digital Program Communication 137 Action Steps 139 Chapter 9: Why Agile Transformation Is Critical to Achieving Digital Transformation 140 Agile Benefits Over Traditional Methodologies 141 Agile Gives Your Company/Team Real feedback from Real People in Real Time 142 Faster Time to Market with Greater Predictability 143 Agile Produces a Better Quality 143 Agile Gives You Early ROI and Early Risk Reduction 144 Agile Is Efficient 144 Leverage Common Agile Concepts 145 Sprints or Iterations 145 Product Owner 145 Scrum Team 145 ScrumMaster or Project Manager 146 Product Backlog 146 Sprint Planning Meeting 146 Daily Scrum or Standups 146 Sprint Review Meeting 147 Sprint Retrospective 147 Codeathons and Hackathons 147 Leverage Agile Tools 147 Action Steps 148 Epilogue: Examples of Digital Trends Accelerating the Digital Revolution 149 Industrial Internet of Things 150 Big Data Visualization 153 Universal Streaming Media 154 Virtual Care 155 Non-Banks 157 Autonomous and Connected Vehicles 158 Drones 160 Virtual Reality 161 Biometric Identification 162 Paperless and Cashless 163 Wi-Fi And Wireless Power Duo 164 Robotics 166 Index 169

Additional information

CIN0134306430G
9780134306438
0134306430
Revive: How to Transform Traditional Businesses into Digital Leaders by Jason Albanese
Jason Albanese
Used - Good
Hardback
Pearson Education (US)
20151130
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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