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Search Engine Optimization Jennifer Grappone

Search Engine Optimization By Jennifer Grappone

Search Engine Optimization by Jennifer Grappone

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Summary

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines.

Search Engine Optimization Summary

Search Engine Optimization: An Hour a Day by Jennifer Grappone

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

About Jennifer Grappone

Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization. Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.

Table of Contents

Introduction. Part I Foundation. Chapter 1 Clarify Your Goals. Chapter 2 Customize Your Approach. Chapter 3 Eternal Truths of SEO. Chapter 4 How the Search Engines Work Right Now. Part II Strategy. Chapter 5 Get Your Team on Board. Chapter 6 Your One-Month Prep: Baseline and Keywords. Part III Your SEO Plan. Chapter 7 Month One: Kick It into Gear. Chapter 8 Month Two: Establish the Habit. Chapter 9 Month Three: It's a Way of Life. Chapter 10 Extra Credit and Guilt-Free Slacking. Appendix. Glossary. Index.

Additional information

GOR001855324
9780470226643
0470226641
Search Engine Optimization: An Hour a Day by Jennifer Grappone
Jennifer Grappone
Used - Very Good
Paperback
John Wiley and Sons Ltd
2008-04-11
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Search Engine Optimization