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Customer Loyalty Jill Griffin

Customer Loyalty By Jill Griffin

Customer Loyalty by Jill Griffin

Reviews:
$10.00
Condition - Very Good
Only 2 left
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Summary

Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.

Customer Loyalty Summary

Customer Loyalty: How to Earn It, How to Keep It by Jill Griffin

You've read about Customer Loyalty in the "Los Angeles Times", "Dallas Morning News", "Miami Herald", "Kansas City Star", "Entrepreneur", "Industry Week", "Marketing News", "Boardroom Reports", "Marketing Management", "Library Journal", "The Selling Advantage", "Ideas Magazine", "Executive Briefings", "Training", "Hospitality Upgrade", "Direct", "Quality Digest", "Marketing Tools", "Houseware Executive", "Journal of Pharmaceutical Management", "Discount Merchandiser", "TeleProfessional", "NationsBank Business", "Modern Jeweler", "Furniture Today" - now read the new and revised edition of the ground-breaking book that created all the buzz.

Customer Loyalty Reviews

"Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction." --From Harvard Business School Working Knowledge:

About Jill Griffin

Jill Griffin is an internationally published author, business consultant, and speaker. As president of the Griffin Group in Austin, Texas, she speaks to and consults with businesses of all sizes, from Fortune 500 companies to law firms and small banks. She is coauthor of Customer WinBack (Jossey--Bass), deemed one of the thirty best business books of 2002 by Soundview Executive Book Summaries.

Table of Contents

Foreword (General Robert T. Herres, USAF (Ret.), Chairman, USAA). About the Author. Preface. Acknowledgments. 1. Customer Loyalty: The Way to Many Happy Returns. 2. A Closer Look at Loyalty. 3. Growing a Loyal Customer: The Seven Key Stages. 4. Turning Suspects into Qualified Prospects. 5. Turning Qualified Prospects into First--Time Buyers. 6. Turning First--Time Buyers into Repeat Customers. 7. Turning Repeat Customers into Loyal Clients. 8. Turning Loyal Clients into Advocates. 9. Customer Loss: How to Prevent It and What to Do When It Strikes. 10. How to Develop a Loyalty--Driven Culture in Your Company. The Twelve Laws of Loyalty. References. Company Index. Subject Index. Jill Griffin Wants Your Stories.

Additional information

GOR002730111
9780787963880
0787963887
Customer Loyalty: How to Earn It, How to Keep It by Jill Griffin
Jill Griffin
Used - Very Good
Paperback
John Wiley & Sons Inc
2002-09-25
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Customer Loyalty