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How Asia Advertises Jim Aitchison

How Asia Advertises By Jim Aitchison

How Asia Advertises by Jim Aitchison

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Condition - Very Good
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Summary

Compiles 100 advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign. This work helps readers better understand what advertising is all about in the Asia Pacific.

How Asia Advertises Summary

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them by Jim Aitchison

This is the first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. This book is divided into 15 specific product or services to cater to a wide variety of marketers.

About Jim Aitchison

JIM AITCHISON, an Australian, has worked in Asian advertising for twenty years, most recently as Executive Creative Director of Singapore's Batey Ads. His many awards include those for work he wrote in Chinese. He is now a full time author. His books Cutting Edge Advertising and Cutting Edge Commercials have become international best--selling titles. He has lectured on advertising creativity for leading companies including ABN AMRO Bank, Mercedes--Benz, Procter & Gamble, Prudential, Reader's Digest and Singapore Press Holdings, and conducts creative workshops for advertising agencies. He also writes children's books and humour.

Table of Contents

Preface Foreword Introduction Acknowledgments Apparel and Accessories Automotive/Cars Automotive/Commercial Vehicles Automotive/Petroleum Products Banking, Financial Services, Insurance Beverages Cosmetics, Toiletries, Personal Hygiene Fast Food Fast Moving Consumer Goods Food, Confectionery Home Improvement and Decoration Household Equipment and Appliances Information Technology and dot.coms Institutional and Government Media Office Equipment and Supplies Petfood and Accessories Retail Services Telecommunications and Postal Services Travel and Tourism Index

Additional information

GOR005403123
9780470820551
0470820551
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them by Jim Aitchison
Jim Aitchison
Used - Very Good
Hardback
John Wiley & Sons (Asia) Pte Ltd
20020917
400
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - How Asia Advertises