Exploring Business: United States Edition by Karen Collins
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Exploring Business
Summary
For Introduction to Business courses.
Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.
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Exploring Business Summary
Table of Contents
Exploring Business by Collins TOC
1. THE FOUNDATIONS OF BUSINESS
2. THE CHALLENGES OF STARTING A BUSINESS
3. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
4. MANAGING FOR BUSINESS SUCCESS
5. RECRUITING, MOTIVATING, AND KEEPING QUALITY EMPLOYEES
6. DEVELOPING AND PRODUCING GOODS AND SERVICES
7. MARKETING: PROVIDING VALUE TO CUSTOMERS
8. BUSINESS IN A GLOBAL ENVIRONMENT9. THE ROLE OF ACCOUNTING IN BUSINESS
10. MANAGING FINANCIAL RESOURCES
11. MANAGING INFORMATION AND TECHNOLOGY
Additional information
CIN0131403656G
9780131403659
0131403656
Exploring Business: United States Edition by Karen Collins
Used - Good
Hardback
Pearson Education (US)
20070219
400
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us