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Management Information Systems Kenneth Laudon

Management Information Systems By Kenneth Laudon

Management Information Systems by Kenneth Laudon


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Management Information Systems Summary

Management Information Systems: Managing the Digital Firm by Kenneth Laudon

For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills. Also available with MyLab MIS By combining trusted author content with digital tools and a flexible platform, MyLab (TM) personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers. Note: You are purchasing a standalone product; MyLab MIS does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab MIS, search for: 0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e Package consists of: 0135191793 / 9780135191798 Management Information Systems: Managing the Digital Firm, 16/e 0135205565 / 9780135205563 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm, 16/e

About Kenneth Laudon

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon passed away on December 26, 2019, at the age of 75. He is survived by Jane Laudon, his wife of 49 years and coauthor on several of his texts. Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.

Table of Contents

PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE 1. Information Systems in Global Business Today 2. Global E-Business and Collaboration 3. Information Systems, Organizations, and Strategy 4. Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE 5. IT Infrastructure and Emerging Technologies 6. Foundations of Business Intelligence: Databases and Information Management 7. Telecommunications, the Internet, and Wireless Technology 8. Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 10. E-commerce: Digital Markets, Digital Goods 11. Managing Knowledge and Artificial Intelligence 12. Enhancing Decision Making 13. Building Systems 14. Managing Projects 15. Managing Global Systems

Additional information

CIN0135191793G
9780135191798
0135191793
Management Information Systems: Managing the Digital Firm by Kenneth Laudon
Used - Good
Paperback
Pearson Education (US)
20190313
656
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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