All chapters begin with Key Concepts and Terms and end with a Summary and Exercises. Preface. I. COMMUNICATION ELEMENTS.
1. Communication: Tool for Survival. Communication Perspectives.
Communication Models.
What We Believe About Communication Today.
Communication Defined.
Ethical Considerations and Human Communication.
2. Verbal Communication. Functions of Language.
Language Development.
Meaning.
Language and Behavior.
3. Nonverbal Communication. Functions of Nonverbal Communication.
Types of Nonverbal Communication.
Awareness of Nonverbal Communication.
4. Listening and Intrapersonal Processes. Defining Listening.
The Listening Ladder: A Five-Step Approach.
Five Dimensions of Listening.
Listening Preferences.
Improving Your Listening Skills.
Intrapersonal Processes.
The Effects of Intrapersonal Variables on Communication.
Awareness and You.
II. INTERPERSONAL, SMALL GROUP, AND ORGANIZATIONAL COMMUNICATION.
5. Interpersonal Communication. An Interpersonal Communication Model.
Dyadic versus Small Group Communication.
Theories of Interpersonal Communication.
Variables Affecting Interpersonal Relationships.
Development of Dyadic Relationships.
Managing Interpersonal Relationships.
6. Small Group Communication. Communicating in Small Groups and Teams: An Overview.
Definitions.
Types of Groups and Teams.
Effective Team Members.
How Does a Group Become a Team?
Leaders and Leadership.
Problem Solving through Group Discussion.
Other Factors Affecting Group Performance.
7. Organizational Communication. A Brief History of Organizational Thought.
Dimensions of Organizational Communication.
Networks.
Professionalism and the Organization.
Communication Situations.
III. PUBLIC COMMUNICATION.
8. Intentions, Ethics, and the Speaker-Audience Relationship. Public Communication: An Overview.
Purposes of Communicating in the Public Setting.
The Speaker and the Audience: Audience Analysis.
Methods of Investigating Your Audience.
Other Audience Considerations.
9. Communication Goals: Information Exchange, Persuasion, Entertainment. Information Exchange.
Persuasion.
Approaches to Persuasion.
Persuasive Techniques.
Persuasive Situations.
Entertainment, Ceremonial, and Other Special-Occasion Communication.
10. Developing and Organizing a Public Message. Selecting the Topic.
Narrowing the Topic.
Gathering Source Materials.
Parts of the Speech.
Arrangement of the Body of the Speech.
Principles of Outlining.
Supporting Material.
11. Delivering a Public Message. Public Speaking Anxiety.
Principles.
Physical Delivery.
Vocal Delivery.
Style.
12. Mass Communication in the 21st Century. Mass Communication: An Overview.
Characteristics of Mass Communication.
Mass Communication Media.
Functions of Mass Communication.
Advertising.
Public Relations.
Effects of Mass Media.
The Future of Mass Communication.
Appendix A: Preparing for a Job Search. Appendix B: Sample Speech. Appendix C: Sample Student Outlines. Glossary. Photo Credits. Index. 