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Business World Lawrence J. Gitman

Business World By Lawrence J. Gitman

Business World by Lawrence J. Gitman


$85.47
Condition - Good
Only 1 left

Summary

Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns.

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Business World Summary

Business World by Lawrence J. Gitman

Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.

Table of Contents

THE BUSINESS WORLD. The U.S. Business System. The Business Economy. Meeting Social Responsibilities. Forms of Business Organization. Small Business and Franchises. MANAGEMENT. The Managerial Process. The Internal Organization. Human Relations in Business. Human-Resource Management. Labor-Management Relations. Production and Operations Management. MARKETING MANAGEMENT. The Marketing Process. Promotional Strategies. Distribution Management. Pricing Strategies. FINANCE. Money in the Financial System. Securities Markets. Financing Businesses. Risk and Insurance. MANAGING INFORMATION. Computers and Data Processing. Computer-Based Information Systems and Business Analysis. FURTHER DIMENSIONS AND OPPORTUNITIES. The Legal and Tax Environment. International Business. Opportunities in Tomorrow's Business World. Index.

Additional information

CIN0471805963G
9780471805960
0471805963
Business World by Lawrence J. Gitman
Used - Good
Hardback
John Wiley and Sons Ltd
19870101
704
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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