Name: Media Ethics at Work By Lee Anne Peck
SKU: 9781506315294
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Media Ethics at Work Summary

Media Ethics at Work: True Stories from Young Professionals by Lee Anne Peck

Media Ethics at Work helps students to assemble a tool kit for dealing with ethical issues on the job. At the heart of the book are real-world case studies drawn from true stories of problems encountered by young professionals working in news, advertising, and public relations. Each story is presented as a narrative so students can ask: What would I do if this happened to me? Introductory material provides a foundation in philosophical theory and moral reasoning, so by the time they've finished the book, students will feel prepared with an array of theoretical and practical approaches that will equip them with strategies for thinking on their feet.

About Lee Anne Peck

Lee Anne Peck, Ph.D., is associate professor of journalism and mass communications in the School of Communication at the University of Northern Colorado, Greeley. Lee Anne Peck has taught English, journalism, and communications courses since 1988. Before teaching at UNC, she was assistant professor of international communications at Franklin College Switzerland, Lugano. Over the years, she has advised three student newspapers. Peck's professional experience began in 1976 as a correspondent for the Moline (Ill.) Daily Dispatch. She then edited and then managed the Northern Colorado Choice Magazine of the Front Range. In the mid-1980s, she edited and wrote for publications in Indiana and Delaware; she has worked for the Fort Collins Coloradoan as an editor, a columnist and writing coach and for the Rocky Mountain News as a copy editor. Peck has also worked at the Tampa Tribune's online product, Tampa Bay Online, and for Microsoft's online publication, Denver Sidewalk. Guy Reel, Ph.D., is associate professor of mass communication at Winthrop University in Rock Hill, S.C. A former newspaper reporter and editor for The Commercial Appeal of Memphis, Tenn., Reel teaches journalism and mass communication and has written extensively about issues in journalism and communication history. He is author of The National Police Gazette and the Making of the Modern American Man, 1879-1906 (2006), a study of portrayed masculinities in 19th Century tabloids. He received his Ph.D. from Ohio University, his master's from the University of Memphis and his undergraduate degree from the University of Tennessee.

ABOUT THE EDITORS ABOUT THE CONTRIBUTORS PREFACE INTRODUCTION SECTION I- FOUNDATIONS 1. TOOLS FOR ETHICAL DECISION MAKING - Lee Anne Peck Terms to Know Codes for the Media Professions Philosophical Theories Socrates Plato Aristotle's Virtue Ethics Kant's Duty-Based Ethics Utilitarianism and J. S. Mill's Principle of Utility Ross' Prima Facie and Actual Duties John Rawls' Veil of Ignorance Sissela Bok's Test of Publicity An Ethics of Care Ethical Decision Making and Religion Concluding Thoughts Bibliography 2. THE MORALLY DEVELOPED MEDIA PROFESSIONAL - Deni Elliott Moral Development in Theory Who's Who in Moral Development Theory The Early Stage of Moral Development The Conventional Stage of Moral Development The Later Stage of Moral Development Moral Development in Practice One Young Reporter's Wake-Up Call The Moral Development Perspective Becoming a Media Professional Resolving Sara's Dilemma Exercise Your Own Moral Development Bibliography SECTION II- HONESTY 3. CONFRONTING OTHERS' VIOLATIONS: THE CASE OF THE MANIPULATED PHOTO - Donica Mensing Moral Development in Theory TOOL FOR THOUGHT: The Potter Box The Challenge: Speak Up or Stay Silent? The Response: Seeking Counsel TOOL FOR ACTION: NPPA Ethics Code The Aftermath: Professional Standards Defended Thinking It Through What If? Go Online for More 4. POLITICAL ESPIONAGE OR POLITICS AS USUAL? THE CASE OF POLITICAL CAMPAIGN TACTICS - Lucinda Austin The Situation: A High-Profile Political Campaign The Challenge: Misrepresentation and Diversion The Response: Sticking to My Moral Compass TOOL FOR THOUGHT: PRSA's Code of Ethics The Aftermath: Politically Aware Thinking It Through What If? Go Online for More 5. FOCUS GROUP DILEMMA: THE CASE OF THE COMPROMISED TAGLINE - Nancy Furlow The Situation: Rebranding a Nonprofit The Challenge: The Boss Is Manipulating the Campaign The Response: Silence Becomes Dread TOOL FOR THOUGHT: Two Codes of Marketing Research Standards The Aftermath: Learning How to Speak Up Thinking It Through What If? Go Online for More 6. OMG! THIS BAND IS SOOO GR8! THE CASE OF THE PHONY TEENAGER - Richard D. Waters The Situation: You Want Me to Do What? The Challenge: Serving the Client While Staying Honest The Response: Refusing to Lie TOOL FOR THOUGHT: The Potter Box and the Navran Model The Aftermath: Honor Upheld, Business Lost Thinking It Through What If? Go Online for More 7. IDENTIFYING SUSPECTS: THE CASE OF THE WACO SHOOTING - Ray Niekamp The Situation: Motorcycle Gangs, Police with Guns and a Shootout The Challenge: To Report the Names-or Not? The Response: Use the Names The Aftermath: When Competitive Pressures Drive Newsroom Decisions TOOL FOR THOUGHT: Minimize Harm Thinking It Through Now Try This 8. SOLO JUDGMENT CALLS: THE CASE OF THE ONE-PERSON TV CREW - George L. Daniels The Situation: A Tornado and Its Aftermath The Challenge: To Re-create or Not to Re-create TOOL FOR ACTION: Using File Footage and VNRs The Response: Reality, with a Tweak The Aftermath: More Stories, More Lessons Thinking It Through TOOL FOR THOUGHT: Guidelines for Ethical Video and Audio Editing What If? Go Online for More 9. SEEKING ANSWERS FOR STUDENTS: THE CASE OF THE UNDERCOVER REPORTER - Joe Mirando The Situation: Inconsistent Rules on Transfer Credit The Challenge: Gathering Information from Difficult Sources TOOL FOR ACTION: Rules of Engagement for Deception The Response: Pretending to Be Someone Else TOOL FOR THOUGHT: Mill and Avoiding Rationalization The Aftermath: Publication and Policy Changes Thinking It Through What If? Go Online for More 10. PRIOR RESTRAINT: THE CASE OF SEE BELOW THE FOLD - John H. Kennedy, Vinny Vella The Situation: Classroom Encounters of an Unusual Kind The Challenge: Journalists or Not Journalists? The Response: What Should They Do Now? TOOL FOR ACTION: Seeking Truth and (Some) Independence The Aftermath: Part of Something Greater Thinking It Through What If? Go Online for More 11. FACE TO FACE WITH THE FACTS: THE CASE OF THE DISAGREEING SOURCES - Cailin Brown The Situation: Drowning in Facts The Challenge: Include Everything or Just Some Things? TOOL FOR ACTION: SPJ's Mandate to Minimize Harm and Sissela Bok's Test The Response: What Should I Do? The Aftermath: Readers Respond TOOL FOR THOUGHT: The Veil of Ignorance Thinking It Through What If? Go Online for More SECTION III- SENSITIVITY 12. SENSITIVITY AND SOCIAL MEDIA: THE CASE OF THE STUDENT DEATH - Frances Parrish, Guy S. Reel The Situation: Crowdsourcing a Death The Challenge: How to Report a Cause of Death TOOL FOR ACTION: Using Facebook and Other Social Networking Sites The Response: Getting the Stories TOOL FOR THOUGHT: Carol Gilligan's Ethics of Care The Aftermath: Taking Professional Action TOOL FOR ACTION: Using Social Media Thinking It Through Go Online for More What If 13. THE CASE OF ETHICS IN IMMERSION JOURNALISM: THE WHITE NOISE - David R. Davies, Cassie Rodenberg The Situation: Why Are You Writing About This? The Challenge: Balancing Ethics and Protecting Sources The Response: Giving Voice to Those Seldom Heard TOOL FOR THOUGHT: Carol Gilligan's Ethics of Care The Aftermath: Just Talk to People Thinking it Through What If? Go Online for More 14. WHEN PRIVACY OUTWEIGHS THE PUBLIC'S RIGHT TO KNOW: THE CASE OF THE RAPE VICTIM - Nathaniel Frederick II, Aimee Pavia Meader The Situation: This Isn't the Average Murder The Challenge: Concealing Isn't Enough The Response: Leaving Out Details TOOL FOR THOUGHT: W. D. Ross The Aftermath: Handling Future Coverage Thinking It Through Go Online for More 15. FREE SPEECH, OFFICIAL PRESSURE: THE CASE OF THE VISITING FOREIGN STUDENT - Daniel Reimold The Situation: American Culture, with a Minnesotan Twist The Challenge: Bold Statements, Straightforward Views The Response: Story's Up, But Government Wants It Down TOOL FOR THOUGHT: SPJ Code of Ethics The Aftermath: No Longer Written in Stone Thinking It Through What If? Go Online for More 16. SINS OF OMISSION: THE CASE OF THE NOT-SO-FREE PET PARTY - Giselle A. Auger The Situation: Come to Our First Barking Barbecue! The Challenge: Follow Orders or Serve the Truth? The Response: Reality Meets Promotion TOOL FOR THOUGHT: Provisions of Conduct in the PRSA Ethics Code The Aftermath: Communication Is a Management Function Thinking It Through What If? Go Online for More 17. PLEASE DON'T USE THE VIDEO: THE CASE OF THE FATAL ACCIDENT - Ray Niekamp The Situation: A Soldier, a Girl, Alcohol and a Red Light The Challenge: Can You Please Not Use the Video? TOOL FOR THOUGHT: Telling Truth Versus Doing Harm The Response: Run the Whole Thing The Aftermath: No Second Thoughts Thinking It Through What If? Go Online for More 18. SOURCE REMORSE: THE CASE OF THE REQUESTS TO UNPUBLISH - Michael O'Donnell The Situation: I'm Afraid My Employer Will Google My Name and See My Story The Challenge: Small Paper, Big Audience The Response: Trying to Dodge the Search Engines TOOL FOR THOUGHT: Clifford G. Christians on Privacy and Morality The Aftermath: More Requests, New Standards TOOL FOR ACTION: Questions to Guide Unpublishing Decisions Thinking It Through What If? Go Online for More SECTION IV- BALANCE 19. FRIEND OF THE VICTIM: THE CASE OF THE MURDERED STUDENT - Lois A. Boynton, Adam Rhew The Situation: Student Body President Found Murdered The Challenge: Handling Emotion, Getting It Right The Response: I Stood My Ground TOOL FOR THOUGHT: The Philosophies of William Ross and Sissela Bok The Aftermath: Reflecting on Dual Roles Thinking It Through What If? Go Online for More 20. WHEN ETHICAL COMPASSES COLLIDE: THE CASE OF FOLLOWING ONE'S CONSCIENCE - Kathy K. Previs The Situation: Facilitating Communication with the Public The Challenge: Maintaining Neutrality TOOL FOR THOUGHT: The PRSA Member Statement of Professional Values The Response: Consulting Codes of Ethics TOOL FOR ACTION: Considering Your Options The Aftermath: Compromises May Be Made Thinking It Through What If? Go Online for More 21. YOU SENT ME WHAT?! THE CASE OF SEXUAL HARASSMENT AT AN INTERNSHIP - Kelly Scott Raisley The Situation: Questionable Requests from a Supervisor The Challenge: What to Do? TOOL FOR THOUGHT: The Doctrine of the Mean and the Categorical Imperative The Response: Leaving the Internship TOOL FOR ACTION: Dealing with Sexual Harassment or Sexism at Work The Aftermath: Looking Forward to Their Careers Thinking It Through What If? Go Online for More 22. ADVERTISER PRESSURE: THE CASE OF THE SCHOOL LUNCHES - Ray Niekamp The Situation: A Complaint About School Lunches The Challenge: Advertiser Pressure The Response: I Was Shocked and Confused TOOL FOR THOUGHT: Act Independently The Aftermath: Self-Censorship Thinking It Through TOOL FOR ACTION: RTDNA Guidelines for Balancing Business Pressure and Journalistic Values Now Try This Go Online for More 23. JOURNALISTS' JUDGMENTS VERSUS AUDIENCE CLICKS: THE CASE OF WEB ANALYTICS' INFLUENCE - Gary Ritzenthaler The Situation: When Is a Big Story Not a Top Story? The Challenge: Who Decides What's News? The Response: A Missed Opportunity TOOL FOR THOUGHT: W. D. ROSS and Choosing Between Competing Duties The Aftermath: More Analytics, More Options and Questions Thinking It Through What If? Go Online for More 24. ARE PUBLIC OFFICIALS ALWAYS ON THE RECORD? THE CASE OF THE COUNCILOR'S BLOG - Jan Leach The Situation: A City Councilor Speaks Out TOOL FOR ACTION: Tips for Using Blog Posts in News Coverage The Challenge: Are Blog Posts Newsworthy Quotes? The Response: Run It and Wonder TOOL FOR THOUGHT: Day's SAD Decision-Making Model The Aftermath: Blogs Go Mainstream Thinking It Through What If? Go Online for More 25. ON THE RECORD OR OFF? THE CASE OF THE CRANKY PROFESSOR - K. Tim Wulfemeyer The Situation: Late Professor, Angry Students The Challenge: I Retract All My Comments TOOL FOR THOUGHT: Combining Codes and Theory The Response: Weigh the Options and Choose The Aftermath: Institutional and Individual Impact Thinking It Through What If? Go Online for More 26. GIVING VOICE TO THE VOICELESS: THE CASE OF TELLING THE STORY OF THE OTHER - Beth E. Concepcion The Situation: A New Project Causes Unexpected Concerns The Challenge: Who Am I to Tell This Story? TOOL FOR THOUGHT: Rawls' Social Contract View of Justice The Response: Seeking Counsel TOOL FOR ACTION: Following the SPJ Code of Ethics The Aftermath: Everything Is Storytelling Thinking It Through What If? Go Online for More 27. ALONG CAME A BETTER OFFER: TWO CASES OF JOB-HUNTING ETHICS - Scott R. Hamula The Situation: I Got the Job, but . . . The Challenge: Dealing with Second Thoughts TOOL FOR THOUGHT: The Millennial Generation The Response: Making a Quick Switch TOOL FOR ACTION: The Benjamin Franklin Balance Sheet The Aftermath: Two Approaches, Two Results Thinking It Through What If? Go Online for More APPENDIX- LINKS TO ETHICS CODES INDEX

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Sku

CIN1506315291G

ISBN 13

9781506315294

ISBN 10

1506315291

Title

Media Ethics at Work: True Stories from Young Professionals by Lee Anne Peck

Author

Lee Anne Peck

Condition

Used - Good

Binding type

Paperback

Publisher

SAGE Publications Inc

Year published

20161116

Number of pages

392

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N/A

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This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Media Ethics at Work Lee Anne Peck

Media Ethics at Work by Lee Anne Peck

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Media Ethics at Work Summary

Media Ethics at Work: True Stories from Young Professionals by Lee Anne Peck

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