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The Unicorn Within Linda K. Yates

The Unicorn Within By Linda K. Yates

The Unicorn Within by Linda K. Yates


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The Unicorn Within Summary

The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed by Linda K. Yates

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital-you have customers-you can strike back.

In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game-to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.

And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.

The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.

The Unicorn Within Reviews

Advance Praise for The Unicorn Within:

I've known Linda Yates for over thirty-five years. She is one of the top growth and innovation experts in the world. Her new book, The Unicorn Within, is a playbook for executives of large companies who are tasked with making the monumental shift from being the disrupted to becoming the disruptor. Her book is a highly practical guide to help you drive growth for your company, your shareholders, your customers, your people, your community, and, given her strong ethos that you can do well by doing good, the world. - Reed Hastings, cofounder, Chairman, and CEO, Netflix

We can prove to the world that there is no better time for the long-established legacy companies to launch our own startups and, yes, even our own Unicorns. We have ideas, brands, talent, capital, and customers we can leverage. The Unicorn Within teaches us all how to stay 100 percent focused on execution and unleash those assets in a repeatable, scalable way for the long term. I predict this book will become a how-to resource for companies across the globe. - Richard J. Kramer, Chairman, CEO, and President, The Goodyear Tire & Rubber Company

A must-read for innovation-minded corporate business leaders. I've seen firsthand how effective Linda's strategies are when applied to the real world of venture creation and disruptive growth. I am confident that The Unicorn Within will be a coveted read and an important book. - Ira Ehrenpreis, founder and Managing Partner, DBL Partners; early investor, Tesla, SpaceX, and several other successful startups

About Linda K. Yates

Linda Yates is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000, creating global strategy, building companies, and driving innovation for large multinationals worldwide.

You can find the author at: mach49.com.

Additional information

CIN1633698688VG
9781633698680
1633698688
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed by Linda K. Yates
Used - Very Good
Paperback
Harvard Business Review Press
2022-10-25
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Unicorn Within