The emergence of the boutique came about in the early 1960s against a backdrop of social upheaval. For the first time, high fashion became available to the young, the attractive and the cool. As a venue for customers to meet, gossip and entertain friends, the boutique was pivotal in stimulating a new interest in self-image and representation. Here, fashion expert Marnie Fogg explores the social, cultural and creative ramifications of the boutique phenomenon. Nine chapters cover the key aspects of the scene, Mary Quant, the new fashion magazines, and the rise of Carnaby Street. All of the major protagonists of the time are included, from Barbara Hulanicki of Biba, Sir Paul Smith, Celia Birtwell and John Bates, to their contemporary models, photographers and fashion editors. Boutique should appeal as a resource to fashion and '60s experts and enthusiasts, and to the cultural historian.