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Spa Management Mary S. Wisnom

Spa Management By Mary S. Wisnom

Spa Management by Mary S. Wisnom


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Spa Management Summary

Spa Management: An Introduction by Mary S. Wisnom

SPA MANAGEMENT: AN INTRODUCTION provides a contemporary look at the spa industry, and the unique aspects of spa operations, and management. Complete with photos, tables and figures, it addresses spa industry basics, how to establish a spa business, operations and management, business skills and knowledge, and future trends in the industry. Each chapter includes a realistic view of operations and is accompanied by creative exercises and assignments. An appendix of industry resources and robust online resources help readers understand what it takes to manage a spa and succeed in this evolving industry.

Table of Contents

PART ONE: SPA INDUSTRY BASICS

1. Introduction to the Spa Industry

PART TWO: ESTABLISHING THE BUSINESS

2. Spa Business Basics

3. Spa Offerings

4. Spa Facility Design and Construction

PART THREE: OPERATIONS AND MANAGEMENT

5. Standard Operating Procedures

6. Spa Human Resources

7. Spa Facility Operations

8. Spa Client Management

PART FOUR: BUSINESS SKILLS AND KNOWLEDGE

9. Spa Operations and the Law

10. Spa Financial Management

11. Spa Marketing and Promotion

12. Spa Business Evaluation

PART FOUR: SPA PROFESSIONALS AND THE FUTURE OF THE INDUSTRY

13. The Spa Management Professional

14. Trends and the Future of the Spa Industry

APPENDIX: SPA INDUSTRY RESOURCES

Additional information

CIN0135039444G
9780135039441
0135039444
Spa Management: An Introduction by Mary S. Wisnom
Used - Good
Paperback
Pearson Education (US)
20110728
264
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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