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Competitive Advantage Competitive Advantage By Michael E. Porter

Competitive Advantage
by Michael E. Porter

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$14.39
Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.
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Competitive Advantage Summary


Competitive Advantage by Michael E. Porter

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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Additional information

GOR010181015
Competitive Advantage by Michael E. Porter
Michael E. Porter
Used - Like New
Hardback
Simon & Schuster
1985-01-01
576
0029250900
9780029250907
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins.