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Marketing Financial Services Mike Wright (Imperial College, London, UK)

Marketing Financial Services By Mike Wright (Imperial College, London, UK)

Marketing Financial Services by Mike Wright (Imperial College, London, UK)

Reviews:
$10.00
Condition - Like New
Only 1 left
Like NewVery Good

Summary

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

Marketing Financial Services Summary

Marketing Financial Services by Mike Wright (Imperial College, London, UK)

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

Marketing Financial Services Reviews

`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONS

About Mike Wright (Imperial College, London, UK)

Christine Ennew, Trevor Watkins, Mike Wright

Table of Contents

The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)

Additional information

GOR013574831
9780750622479
0750622474
Marketing Financial Services by Mike Wright (Imperial College, London, UK)
Mike Wright (Imperial College, London, UK)
Used - Like New
Paperback
Taylor & Francis Ltd
19951020
416
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Marketing Financial Services